Thursday, April 3, 2008
TODAY, IN OUR POPULAR ADVICE SERIES, ADVERTISING ADVICE FROM THE EXPERTS
Good evening viewers. Let me introduce the experts Mr. Vyaas and Mr. Gautam. Mr Vyaas and Mr. Gautham are both graduates of the Indian Institute of Management …
V – Er.. It is now known as the Indian Institute of Small abilities and Big Pay Packets.
I – Really? I hadn't heard….
G– It's the great move towards honesty and fairplay in business. We believe that the names of organizations must reflect what they really stand for.
V- That is why the Indian Government is asking Microsoft to call it self "Bug Factory". Ha Ha Ha.
I – Alright, then, lets get to our first question. What is the importance of advertising?
G – Presenting a product properly to the consumer is of vital importance. For example, if an unqualified person, such as someone who is not a graduate of the Indian Institute of Small Abilities and Big Pay Packets were asked to sell soap he would go......
V – Buy my soap! Buy my soap! Buy my soap!
G – Whereas the trained professional would do something like this
La, la la la la , la la la la laaaaa, la la la, Buy my soap.
V- But when it comes to serious advertising, it becomes more er... more… er….
I – Serious?
V – Exactly!
I – Can you give an example?
V- Advertising life insurance products is the classic example. Our target demographic is the person who is too lazy to set fire to his own money and decides to give it to the Insurance company instead.
G – The ad would go something like this… Mera abhimaan Mera vishwas, Mera Pyaar, Mera Zameer………Monkey business Life insurance ke vaje se....
I – What did you just say?
G- He said the standard disclaimer "IF YOU PUT MONEY INTO THIS SCHEME, YOU'RE AN IDIOT AND YOU LOSE ALL RIGHT TO SEE IT AGAIN". You have to say it fast, for legal purposes.
I – So what do you think is the future of advertising?
G – I think it has great potential. There are so many ignorant and foolish people….
I – You mean, in the world of advertising
V- I think he means in the world of Consumers. Ha Ha Ha